The Philadelphia Eagles turn to Angry Birds

When Ari Roitman, senior vice president of business for the Philadelphia Eagles, started thinking about partnering with Rovio, the creator of “Angry Birds,” the relationship between the team and the game seemed like a given. “You are just as likely to open up the paper in the morning and see ‘Birds Knock off Giants’ as you are to see ‘Eagles Knock off Giants,’ so the connection was obvious,” says Roitman. 

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image courtesy Philadelphia Eagles