Wednesday, February 13, 2013

Under Armour's Armour39 measures effort

It was 10 years ago when Under Armour burst on the scene with its classic campaign asking athletes to “Protect This House.” I, for one, was inspired to finally purchase renter’s insurance. 

The response to that commercial still remains “I Will,” and today a new generation of athletes, including Bryce Harper and Kemba Walker, are answering the call and helping usher in Under Armour’s latest lineup of innovations, such as the Armour39. This device, among other gadgets, was showcased at a news conference Tuesday, and Houston Texans running back Arian Foster and MMA fighter Gina Carano were present for the big reveal. 

[Click here for the full post on]

No comments:

Post a Comment


Copyright © 2012 Katie Linendoll