Thursday, February 4, 2010

Rebranded for Flight!

Nothing gets more monotonous and boring than the every day travel. And for someone that travels at least once a week I respect the new branding of South Africa's Kululua Airlines. A funky new approach; Kululua has shaken up the average plane appearance with an exterior 101 artistry that even lets you know where the black box is stashed. Different.

Once in a while we see a little decor on a plane but why can't more planes really take on a more creative edge? They have to be painted anyway so why not use the large canvas to do something different while still incorporating your logo and brand identity? Companies often think too corporate and don't realize that their customers are real people that like to be entertained.

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