Valentine's Search Results Heat Up

Interesting Search Results Courtesy of Google:

• Searches for ‘gifts for girlfriend’ are about 30% higher than searches for ‘gifts for wife’ in the month of February
• Searches for ‘gifts for boyfriend’ are more than 55% higher than searches for ‘gifts for husband’ in the month of February
• Searches for ‘gifts for boyfriend’ are currently outpacing searches for ‘gifts for girlfriend’ by 81%
• Searches for ‘gifts for husband’ are taking place twice as often as searches for ‘gifts for wife’
• This year, after roses, searches for ‘lilies’ are most popular followed by ‘tulips’ and ‘carnations’

Comparing this February to last:

• Searches for ‘unique valentines day’ are up about 20% year over year
• Searches for ‘homemade valentines gift’ are up almost 10% year over year
• Searches for ‘romantic restaurants’ are up almost 5% year over year
• Searches for ‘free valentines day’ are down 5% year over year
• Searches for ‘sapphire rings’ are up 15% year over year (still thinking Royal Wedding...)
• Searches for ‘diamonds’ are up 5% year over year

Chocolate and other sweet treats

• While searches for ‘chocolate’ (which most people assume to be milk chocolate sans qualifier) beat out searches for specific types of chocolate, there are people looking for more specifics. Search volume for ‘white chocolate’ beats out both dark and milk chocolate by 32% and 30%, respectively. Searches for ‘milk chocolate’ outpace those for ‘dark chocolate’ by 2% in the month around Valentine’s Day.
• Searches for ‘dove chocolate’ have risen by 100% since January 1
• In the past 7 days:
• Searches for ‘chocolate strawberries’ are up by 120%
• Searches for ‘chocolate covered strawberries’ are up by 90%
• Searches for ‘chocolate ganache’ are up by 60%
• Searches for ‘chocolate fondue’ are up by 50%
• Searches for ‘chocolate truffles’ are up by 50%
• Searches for ‘chocolate hearts’ are up by 65%
• Searches for ‘heart shaped cookies’ are up by 64%
• Searches for ‘valentines day dessert’ are up by 35%
• Searches for ‘cookie bouquets’ are up by 66%
• In the past 30 days:
• Searches for ‘valentines chocolate’ are up by 1,450%
• Searches for ‘valentines day chocolate’ are up by 1,400%
• Searches for ‘chocolate delivery’ are up by 100%
• Searches for ‘chocolate covered oreos’ are up by 41%
• Searches for ‘heart shaped chocolate’ are up by 76%
• Searches for ‘chocolate flowers’ are up by 21%, year over year
• Searches for ‘valentines chocolate’ are up by more than 5%, year over year

Clothes and make-up

• Searches for ‘red lipstick’ have risen by 24% in the past 7 days