Friday, May 27, 2011

Polaroid at Bloomingdales NYC

It's amazing to see a product come to life and hit the retail shelves. 

Yesterday, Polaroid in conjunction with Haus of Gaga and Lady Gaga launched the first product in the Grey Label line, the Grey Label Instant Mobile Printer, or in short the GL10.

To celebrate the launch we've taken over some Bloomingdale's windows creating one of the largest interactive displays celebrating consumer electronics!

If you're in the New York City area we invite you to check them out!  Every two minutes a photo is taken and displayed in the window.  All you have to do is stand in the Polaroid pixel on the sidewalk, wait for the countdown clock to hit zero and smile!

The product itself is truly unique and practical.  It's amazing to have a 15oz printer that gives you tangible photos in your hands once again.  You can print 3x4 pics with a full bleed or Polaroid border in 45 seconds.  And no ink!  The inks in the specialized paper.  We also have apps available for adding effects.

A limited supply of the GL10 is in Bloomingdales NYC.  Next, we will be selling at HSN.  And finally we will add to Costco locations.  And of course it is available on as well.

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