Sunday, February 12, 2012

#SportsTech - Philly Wings Leverage Twitter

It’s no secret that sports teams across the globe are leveraging social media more and more these days.  So much in fact, that the first American professional sports team, the Philadelphia Wings of the National Lacrosse League, have traded last names on jerseys for Twitter handles in a one-of-a-kind game vs. the Buffalo Bandits, Sunday, February 12th. The game will begin at 4pm at the Wells Fargo Center.  Following the game, the jerseys will be auctioned off to benefit the American Cancer Society.

It will be interesting to see how much the percentage of engagement increases.

Read more at the team's homepage.

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